WE CREATE PRODUCTS TO HELP YOU TO ENGAGE YOUR CUSTOMERS, YOUR TEAM, YOUR PARTNERS. AND WE DID IT FOR THE LAST 25 YEARS WITH A LOT OF SUCCESS.
TECHNOLOGY & EMOTIONS
EXPERIENTIAL MARKETING? WHAT ARE YOU TALKING ABOUT?
Experiential marketing, sometimes called “Engagement marketing,” is a cross-media promotional activity which encourages interaction between a company and its customers, and direct physical and emotional immersion into a brand.Experiential events tend to communicate on a much more personal level, generate a deeper level of emotional engagement, result in better conversion rates, and all at relatively low cost.
WHY SHOULD YOU ENGAGE YOUR CUSTOMERS?
Because consumers are becoming immune to advertising.Because experiential marketing by its very nature is a a dialogue that consumers cannot ignore.Because it engages with them on a personal level.
WHAT CAN EXPERIENTIAL MARKETING BE USED FOR?
Build relationshipsRaise awarenessEncourage product trialCreate memoriesStimulate positive word of mouthCreate product desireVerify the target audience
WHEN ENGAGEMENT EVENTS WORK BEST?
When people are at an exhibition or other eventWhen they are appealing, engaging and personalWhen it is part of an integrated marketing campaignWhen the right customer groups are accurately targeted
HOW TO KNOW IF IT WAS WORTH THE EFFORT?
Quality of impressionsNumber of leads opting in to follow upNumber of relevant consumersNumber of resulting sales or purchase intentIncrease in trust and confidence in a brand