TECHNOLOGY & EMOTIONS

WE CREATE PRODUCTS TO HELP YOU TO ENGAGE YOUR CUSTOMERS, YOUR TEAM, YOUR PARTNERS. AND WE DID IT FOR THE LAST 25 YEARS WITH A LOT OF SUCCESS.

EXPERIENTIAL MARKETING? WHAT ARE YOU TALKING ABOUT?

Experiential marketing, sometimes called “Engagement marketing,” is a cross-media promotional activity which encourages interaction between a company and its customers, and direct physical and emotional immersion into a brand.

Experiential events tend to communicate on a much more personal level, generate a deeper level of emotional engagement, result in better conversion rates, and all at relatively low cost.

WHY SHOULD YOU ENGAGE YOUR CUSTOMERS?
  • Because consumers are becoming immune to advertising.
  • Because experiential marketing by its very nature is a a dialogue that consumers cannot ignore.
  • Because it engages with them on a personal level.
WHAT CAN EXPERIENTIAL MARKETING BE USED FOR?
  • Build relationships
  • Raise awareness
  • Encourage product trial
  • Create memories
  • Stimulate positive word of mouth
  • Create product desire
  • Verify the target audience
WHEN ENGAGEMENT EVENTS WORK BEST?
  • When people are at an exhibition or other event
  • When they are appealing, engaging and personal
  • When it is part of an integrated marketing campaign
  • When the right customer groups are accurately targeted
HOW TO KNOW IF IT WAS WORTH THE EFFORT?
  • Quality of impressions
  • Number of leads opting in to follow up
  • Number of relevant consumers
  • Number of resulting sales or purchase intent
  • Increase in trust and confidence in a brand
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